HM Graphics -- Eight Is (Not) Enough
Citing quick turnaround times, competitive pricing, mailing savvy and attentive customer service as critical traits that have enhanced HM’s leadership role, he adds that 95 percent of its customers gave the printer the highest rating of “excellent” for service in the company’s most recent anonymous client survey. “Considering the clout carried by many of our clients, we consider this a tremendous honor and achievement,” he says.
Jay Sandstrom believes the printer’s problem-solving consultants deserve a lot of the credit for those “excellent” ratings. “Each job has a battery of consultants and professionals reviewing it from every angle before it ever hits the pressroom,” he explains. “This strategic production cycle eliminates errors, increases quality and troubleshoots unforeseen issues. It also helps us solve the seemingly impossible. HM routinely takes on jobs declined by other printers who have deemed the designer’s ideas incapable of being produced, or too risky.”
He emphasizes the point, claiming that HM is known as a “master of dimension and the unique” and has earned a national reputation for creating difficult three-dimensional pieces, many of which contain mechanical component inserts. “HM is highly seasoned in this area. We like to tell designers not to design something that seems possible to actually produce, but to create what they want and let us analyze how to bring the idea to life.”
Going the Extra Mile
HM Graphics is also continually mastering sustainable printing practices. The printer is both FSC and SFI chain-of-custody certified, but its dedication to a greener environment doesn’t stop there. “Long before any environmental organizations were around and certifications became available, we consciously enacted environmentally sound business and manufacturing processes like recycling of paper and aluminum press plates, in-house filtration of fountain solutions and a 60 percent reduction in VOC emissions,” explains James Sandstrom.
Perhaps the most noteworthy element of HM Graphics is its results-oriented obsession. “An award-winning print piece that is done on time and budget is of little value if it does not achieve the goal for which it was designed,” adds Kevin Sandstrom. “We have client testimonials and documented cases where our consulting and capabilities brought an ROI that surpassed conventional reason and expectations.”