13 days, 13 topics at the drupa cube!
13 days, 13 topics
Thursday May 3: Print – Web – Mobile.
From social media through mobile marketing to print - tips and trends: In practice, this is what media convergence looks like today.
Conceptual sponsors / media partners: digi:media / (www.digimedia.de) horizont (www.horizont.net)
Friday May 4: Day of Packaging.
Megatrends and new consumption behavior - this is how they appear in the area of packaging.
Conceptual sponsors / media partners: Interpack (www.interpack.de) / packaging news (www.packagingnews.co.uk)
Saturday, May 5: Creative Weekend 1.
Quo vadis Editorial Design?
Conceptual sponsors / media partners: typografische gesellschaft münchen (www.tgm-online.de), Type Directors Club of New York (www.tdc-ny.de) Page (www.page-online.de)
Monday, May 7: Day of Magazines.
Examples and trends of digital expansions of magazines - from mobile trend to app.
Conceptual sponsors / media partners: Deutsche Fachpresse (www.deutsche-fachpresse.de) / kress (www.kress.de)
Tuesday, May 8: Day of Books.
The role of books within the media mix - new business models and business strategies
Conceptual sponsors / media partners: Akademie des Deutschen Buchhandels (www.buchakademie.de) / Buchreport (www.buchreport.de)
Wednesday, May 9: Day of Corporate Communication.
International trends and examples from the corporate sector - of new IT structures and communications models.
Conceptual sponsors / media partners: Forum Corporate Publishing (www.forum-corporate-publishing.de) / horizont (www.horizont.net)
Thursday, May 10: Day of Dialogue Marketing.
Trends in data protection and new ways in terms of customer relations in dialogue management. Deutscher Dialogmarketing Verband (www.ddv.de)
Friday, May 11: Day of Media Production.
Trends and examples regarding the changes in media production – the future will speed up this change even more.
Conceptual sponsors / media partners: Fachverband Medienproduktioner (www.f-mp.de) / Print Business (www.printbusinessmagazine.co.uk)