High Costs, Complexity Deferring Agencies’ Adoption of Emerging Marketing Technologies

NEW YORK—September 3, 2008—Marketing agencies stand at a critical crossroads. Changing consumer priorities, a proliferation of new media alternatives and increasingly complex multichannel integration requirements are driving up the pressure to develop and execute seamless, flawless campaigns. And clients are compounding the pressure, expecting their agencies to master an array of marketing execution tools just as well as they master the creation of a new advertisement, landing page or direct mail piece.