Heidelberg Introduces New Advertising Campaign, "Speedmaster. Unbeatable."
HEIDELBERG, GERMANY—August 5, 2013—Print service providers across the globe achieve top performance levels on their Speedmaster presses—day in, day out. In the current "Speedmaster. Unbeatable." advertising campaign by Heidelberger Druckmaschinen AG (Heidelberg), they tell their success stories. Up-and-coming small businesses, industrial-scale commercial and packaging printers, and multimedia service providers from all over the world have their say at www.SpeedmasterUnbeatable.com.
U.S. print shop NCL is impressed with the Speedmaster XL 105-8+L, which produced over 77 million prints in the first year. "If you're looking for reliable speed, reduced paper waste, optimum color consistency, and outstanding print quality, the Speedmaster XL 105 is the clear first choice," confirmed Richard Mueller, chairman of NCL. The company produces labels (over 14 billion a year), lottery tickets, and coupons. The trend toward minimal delivery times is a major focus for NCL and it has just taken a second Speedmaster into operation—this time a Speedmaster XL 106-8+L with the CutStar sheeter and Prinect Image Control color measurement system.
Indian label and packaging printer Kamsri is committed to maximum quality and added value for customers. "We used to content ourselves with supplying what customers asked for, but now we focus on offering them real added value with high-quality products and solutions," said Kamsri Managing Director Suresh Srinivasan, explaining his recent investment in a six-color, Speedmaster XL 75 press. With its consistently high production speed, it delivers end-to-end productivity. It processes numerous substrates in thicknesses ranging from 0.03 to 0.80 millimeters (0.0012 to 0.031 inches). In combination with extremely short setup times, the Speedmaster XL 75 thus offers key competitive advantages.
The Saxoprint commercial online print shop uses a Speedmaster XL 145-4 and Speedmaster XL 162-8-P in its production operations. "We don't want one-off records—we want top performance every single day. Being able to deliver consistent results month after month on an eight-color press—with job changes in ten minutes, superb quality printing of even short runs, and less than 100 sheets of startup waste—that's Speedmaster class!" relayed Klaus Sauer, CEO of Saxoprint. But it's not just in day-to-day production that the presses deliver top performance. Short delivery times are crucial for online print shops, but reliability is even more important. And 95 percent availability speaks for itself.
More success stories can be found on the website www.SpeedmasterUnbeatable.com. This also features a "Tips and Tricks" section, which offers useful advice and technical tips from practice along with a continuous flow of new reports and content.
The "Speedmaster. Unbeatable." advertising campaign starts on August 1, 2013 and runs till drupa 2016. The Website includes a link to download a free app for smartphones and tablet PCs. The Speedmaster can be seen in 3-D by printing out the AR marker on the site and scanning it using the app.