Heidelberg USA Releases New Product Installation Report
Mark Lipten, owner of Our Town Publications, Inc., recently invested in a 2-color Printmaster PM 74 press from Heidelberg to keep all work at the Winter Park, Fla. company in-house. The shop also installed a POLAR 92 X cutting system with lift and jogger to streamline in-plant bindery operations. Lipten reports that the new equipment will enable significant growth opportunities for the shop, including a potential transition into four-color printing.
The producer of central Florida’s “Our Town” advertising publication, Our Town Publications has increased control over its product by eliminating outsourcing of the 90,000 direct mail booklets it produces monthly. In addition, Lipten reports that “advertisers have definitely noticed the newsletter’s higher quality since we began printing with the PM 74.”
Running at maximum capacity, the new press produces approximately 800,000 impressions per month for Our Town Publications. Lipten expects the PM 74 to produce some 10 million impressions per year in the shop. The newly-formed in-plant printer also uses Heidelberg Consumables products, including Perfect Dot blankets and Optimol PD2 Grease lubricant. Founded in 1995, Our Town Publications, Inc. is a family-owned and operated company housing five employees.
Nupress, a general commercial print shop located in Miami, Fla., recently installed a Dymatrix 105 CS diecutter and an ECO 105 folder gluer from Heidelberg in its new diecutting department to eliminate outsourcing and expand its client base. The shop uses the new equipment to produce materials requiring intricate cuts, such as presentation folders, press kits and boxes for real estate developers, cruise lines, airlines, cosmetic companies and local tourist attractions.
Litsy Pittser, controller at Nupress, reports that sales have increased by 30 percent since the installation of the new diecutter and folder gluer from Heidelberg. Pittser reports that since the shop no longer uses outside vendors for its diecutting needs, the new equipment has “improved customer service by allowing us to provide more accurate estimates of turnaround times and costs,” resulting in more customers and sales opportunities.