Heidelberg Showcasing Visionary Print Applications in Its R&D Center
HEIDELBERG, GERMANY—Jan. 10, 2013—Heidelberger Druckmaschinen AG (Heidelberg) is now showcasing visionary application concepts based on innovating printing processes at its Research & Development Center (FEZ). The content of the successful Innovation Gallery at drupa 2012 can now be seen at the FEZ, with exhibits highlighting the areas where Heidelberg is looking to play an active role in shaping the future of print.
Market-ready and demonstration products show just how much is already possible in the area of surface finishing and printed electronics. Other areas of application, such as printing on 3D objects, digital imaging, and drying are displayed as pioneering technologies for the future.
As Frank Kropp, head of research and development at Heidelberg, explains, “The FEZ’s new Innovation Gallery is intended to highlight what Heidelberg is capable of. At drupa, we focused on application-oriented topics. In the future, the FEZ’s Innovation Gallery will cover other key topics and document the progress made. We will also be exhibiting some extraordinary things to highlight the full scope of future developments.”
The gallery demonstrates that printed communication has long ceased to be confined to paper. Heidelberg believes such applications offer great potential for manufacturers of branded goods, advertising agencies, and print media companies and is looking to enter into dialog with exactly these groups to move beyond the conventional image of print and provide a glimpse of the progress being made at its research laboratories.
“We are making it clear that print has a real future and that we will play an active role in shaping this future. This applies to both conventional and functional printing and to the printing of decorative elements,” says Kropp.
Fascinating surfaces create new finishing effects
One application that sets products apart from the competition in traditional sheetfed offset printing is already set for market launch. In the “Fascinating surfaces” section of the FEZ’s Innovation Gallery, the “Cristala” creative concept, demonstrates how existing drip-off coating equipment can be used to produce new finishing effects. Specially prepared prepress data creates structured surfaces with a strongly accented gloss effect that is quite unique in the sheetfed offset industry. Structured coatings create different gloss effects depending on the angle of inclination and the direction of viewing.