Innovations From Heidelberg Boost Efficiency and Competitiveness #Ipex

BIRMINGHAM, UK—05/17/2010—At this year's IPEX trade show in Birmingham, United Kingdom, from May 18 to 25, 2010, Heidelberger Druckmaschinen AG (Heidelberg) will be showcasing the latest developments in its product and solution portfolio. The leading international solution provider for sheetfed offset printing is focusing its trade show presence on its extensive portfolio of state-of-the-art technologies and services under the slogans HEI Performance and HEI Value.

"We are confident that the IPEX trade show will further reinforce the noticeable upwards trend in the industry," said Bernhard Schreier, Heidelberg Chief Executive Officer. "The show could mark a positive turning point for the industry in 2010."

Bernhard Schreier, CEO of Heidelberger Druckmaschinen AG, at the IPEX trade show, which will take place in Birmingham, UK, from May 18 through 25, 2010. Heidelberg will be showcasing its comprehensive portfolio of state-of-the-art technologies and services.

Providing customers with the best support for different market requirements

As part of its trade show presence, Heidelberg will draw on the economic developments of the recent past and explore the structural changes in the industry in order to show customers specific alternative methods to boost their competitiveness. "The fact is that the global annual print volume totaling nearly EUR 400 billion has seen stable development over the past ten years with some slight fluctuations. However, the picture has differed from region to region," explained Bernhard Schreier. "In the industrial nations, advertising printing will not return to pre-crisis levels, while packaging printing, on the other hand, will grow slightly. In the emerging countries, however, strong growth is evident in both advertising and packaging printing."

Taking this market development into consideration, Heidelberg will be showcasing solutions at IPEX that demonstrate to companies in the developed economies how to adjust to the changes in the industry by improving productivity and optimizing processes overall, e.g. through high-productivity machines or process integration using software, in order to secure market success. For prepress, press, and postpress companies in emerging countries, on the other hand, the focus is on productive standard equipment to satisfy the growing demand for print products on their home markets.