Heidelberg to Present a New Sheetfed Offset Press Series at drupa

At drupa, Heidelberg will be focusing on its comprehensive range of state-of-the-art technologies and services under the motto “Discover HEI”, linking it with key megatrends in the industry. The company will be presenting solutions that meet the current market requirements of print shops and postpress businesses optimally.

“In the current market environment, trust and reliability are top priorities for our customers. We are using our innovations to respond to customer queries and provide guidance that extends far beyond purely technical issues,” adds Schreier.

Heidelberg portfolio at drupa 2012 assigned to seven market trends
At the trade show in Düsseldorf, Heidelberg is presenting a portfolio that spans all key market developments in the sector today, thus underlining its leading role in the industry. This way, the company enables its customers to seize on the latest trends in the industry and build them into their operations for optimum results. The focus is on seven global market trends:

• Lean production
• Green printing
• Web-to-print
• Short-run-printing
• Differentiation through coatings and special effects
• Future in packaging printing
• Gaining an edge through the latest know-how

To reflect the trade show motto “Discover HEI” and give visitors a clear point of reference, each of these seven market trends is being assigned a “HEI” title.

“Our technological innovations and new services are geared first and foremost to driving forward solutions for green printing,” says Stephan Plenz, member of the Management Board responsible for Heidelberg Equipment. “We are the first manufacturer to offer the option of carbon-offset presses ex works. Heidelberg is also underpinning its green credentials by ensuring that its entire drupa presentation is climate-neutral.”

Heidelberg at drupa
During drupa 2012, from May 3-16, Heidelberg will be showcasing in Hall 1 an extended portfolio of products and solutions that have been developed specifically for the latest market requirements. The trade show presentation, held under the banner “Discover HEI”, will center on lean production (HEI Productivity), green printing (HEI Eco), web-to-print (HEI Integration), short-run-printing (HEI Flexibility), differentiation through coatings and special effects (HEI Emotions), the future of packaging printing (HEI End), and gaining an edge through the latest know-how (HEI School). The company is exhibiting solutions that enable print shops and postpress businesses to meet the latest market requirements in full.