Harte Hanks Plans to Close Printing Plant in Maryland, Laying Off 112 Employees
HALETHORPE, Md. — October 5, 2016 — Harte Hanks, a global marketing services firm that specializes in multi-channel marketing solutions, announced that it will be closing its plant located here at 4545 Annapolis Road, reported the Baltimore Business Journal. The closure will reportedly result in the layoff of 112 employees.
The Halethorpe facility, which houses printing capabilities and a mailing center, produces marketing collateral such as fliers and postcards. Scott Hamilton, a spokesman for Harte Hanks, confirmed the plant closure to the Business Journal, noting it's a result of a declining demand for these types of printed materials in favor of digital options.
Commenting further on the closure, Hamilton said in a statement, "We are aligning our capacity with our client needs. Today's direct marketing is more defined and targeted, relying less on volume and more on strategic data utilizing personalized digital printing."
Layoffs are expected to begin Nov. 18 and will continue through the end of the year, according to the newspaper. The Maryland plant employs more than 160 workers, but about 50 of them will telecommute or will re-locate to another location, the newspaper said.
Harte Hanks is headquartered in San Antonio and has 24 other locations across the United States. The company's 5,000+ employees are located in North America, Asia-Pacific, Europe and Latin America.