Lost Art of Letter Writing –DeWese
The book contains a first chapter on “The Value of Written Sales Communications.” The second chapter is “The Difference Between Weak and Strong Sales Letters.” Chapter three is titled “Model Sales Letters You Can Use.” And, then there are chapters on “Constructing Sales Letters,” “Style,” “Grammar, Punctuation, Spelling” and “Appearance.”
I am astounded by the poor writing skills of many of the folks who write to me via the U.S. mail, as well as those readers who send me e-mails. I recently wrote a hurried, three-page counter-proposal and faxed it to the CEO of a large printing industry consolidator about one of my M&A deals. He called me a few minutes later to tell me how amazed he was that I had written a “perfect” document in less than an hour. In his office, he said, it would have taken all day, would have required several rewrites and still would have contained errors.
Written communication is becoming a lost art, but it is a valuable tool for printing salespeople. It is another way of staying in front of your customers and prospects. It tends to leave a more lasting impression. It is the form of communication where you can be certain of what you are saying.
Super Sales Letters
Well, here’s your chance to get a free copy of “How to Write Profit-Building Sales Letters.” I’m going to send a free copy to the first 50 readers who send me a sample of a sales letter that has actually been sent to a customer. I am also going to pick the first, second and third place winning entries. These winners will be honored with their photographs in this column in the January 2012 issue.
We will also, after the proper “anonimization” and the winners’ approval, publish the winning entries in the June column. The winners will receive trophies and $100 gift certificates for the restaurant of their choice in their given cities.