Tell Buyers that Print Rules! —DeWese
"Economic Statistics—employment, low-cost advertising for local businesses, tax revenue and more.
"Environmental Facts—paper as a renewable resource, vegetable-based ink and more.
"FAQs—talking points for printers.
"Press Release and Letters to the Editor—to assist you to respond to negative publicity utilizing these pre-written communications to local and national media."
Makin adds, "Printing Industries of America and The Print Council have also collected additional resources to help you convey the positive message of print." These include:
Print in the Mix: A Clearinghouse of Research on Print Media Effectiveness
"Why Print? The Top 10 Ways Print Helps You Prosper" brochure
Industry Facts and Statistics from Print in the Mix
The Green Guide for Graphic Communication
Makin encourages you "to check out "The Fine Print" PR Toolkit, as well as the resources mentioned already by visiting www.printing.org/valueofprint.
The Printing Industries of America CEO concludes by saying, "Please use these tools and resources to promote your company and put the printing industry in a positive light—right where it belongs."
Not Ready for Prime Time
Out of the darkness, someone at Printing Industries of America and/or The Print Council had a great idea when they conceived of this kit. Typical of our industry, however, it appears this offense has no game plan and could die by the end of the first quarter.
Forgive my football analogy, but I live in Philadelphia. I'll do one more: Makin may have overthrown his receiver by about 10 yards and his 65-yard pass is left spinning in the end zone.
OK, as long as I've gone this far, let's pretend we're in the locker room trailing by two touchdowns at halftime and I'm your grizzly old coach, which, come to think of it, I am.