GWG Celebrates Fifth Anniversary
GWG Addressing The Range of Graphic Arts Applications and Segments
While the GWG initially created PDF preflight profiles, the work of the group has grown to include many other areas of interest. To date, the GWG has released PDF profiles (currently at version 3) to address a wide range of print production processes. These include preflight specifications and best practices for magazine and newspaper production, print advertising, commercial printing, silkscreen, wide-format printing, office document printing, and packaging.
One of the more recent areas of work has been the development of electronic job ticketing specifications. The first job ticket released by the GWG was for ad submission. Working in conjunction with CIP4 and AdsML, an XMP ad ticket was released and is currently being used with great success by many large agencies and publishers in Europe.
In a continued effort, a job ticket for proof submission (both monitor-based and paper) is now ready for release. More job tickets will be developed to address other specific needs.
Vendors who want to create implementations to support their own solutions can easily do so. They then have the option of having their implementations of these specifications certified by the GWG.
What Fueled the Fire
The GWG was established in 2002 by a group of graphic arts user associations, from various Benelux countries, who decided that it would be in their combined interest to develop a single, consensus-driven set of PDF preflight profiles, instead of each having individual country- or association-centric versions. They recognized that the realities of Globalization were affecting all of their members and needed to be addressed in production processes.
A Distinguished Membership
Since then the group has grown from a handful of regional user associations to include over 40 member groups, including many international user associations and premier vendors of graphic arts solutions and tools - and it is still growing. Educational institutions and, most recently, publishing companies, have also begun joining the ranks of GWG members. The newest include Hearst, Quebecor World, Sanoma Magazines, and BVDM, The German Printing and Media Industries Federation.