GRELIND PRINTING CENTER -- Technology Matters
Another project run on the System 2000 even caught the attention of Duplo USA's president, who called it a very interesting and unique job, laughs Peterson. The job was a small, 60-page booklet for the United Way. It sounds like a simple job, but the booklet's cover had a fold-back panel that was perfed and folded in. "As far as we could tell, you couldn't collate it. But we did. We perfed and folded the back panel in, then sent it through the collator from the folded edge. It worked and we saved the customer some money," she says with pride.
But quality and process efficiency aren't always enough to compete in a tough marketplace, so Peterson relies on marketing, as well. "We do advertising on radio mostly, as well as direct mail. It maintains our visibility within our community. Even though we are in a low population area, we have found that the community changes over every two years. People come and go and purchasing managers move on," she explains.
One direct mail piece that has been very successful for Grelind is a post card campaign that offers $5 to $10 off on reorders or a $25 creative credit on new support materials. "We've found that this is very popular with our clients. We were inundated with orders when we did the reorder campaign," she says.
Boils Down to Employees
Still, despite cutting-edge technology and self-promotion efforts, Grelind Printing would not be what it is without its employees, Peterson points out. "I have people who have been with me for 19 of the 20 years. They understand what our level of work should be. We hammer on quality every single day. It has to be good quality when it goes out the door," she notes.
Peterson ensures quality control with written production standards. Everyone is responsible for inspecting their own work. There are also double checks from other departments along the production chain, as well as an annual, company-wide staff meeting to discuss workflow. "When workers come to me with a problem, they are expected to come with a solution, as well," she adds.