GRAPH EXPO 2011 Hailed a Success by Printing Show Exhibitors, Attendees
Attendees impressed with the wide variety of technology demonstrated across the expansive show floor included James Reisenbuechler of JR Reise Consulting, LLC (Greendale, WI) who states, ”There has been a tremendous amount of new technologies with regards to ’system’ print, as well as print-for-profit, and GRAPH EXPO is where I come to ’so to speak’ drink from the fire hose.“
In addition to the numerous user group meetings, a host of established education conferences also took advantage of the synergy at GRAPH EXPO, including Print Buyers International, which for the first time this year brought its 6th annual Print & Media Conference to the show. Reporting a record number of attendees from 25 states and 2 countries, Margie Dana, President of Print Buyers International, shares ”We had a very successful show, based on comments from attendees, sponsors and speakers.“ She continues, ”All who responded to PBI’s post-event survey loved being able to visit the show floor-and I learned more about print customer needs, challenges, trends and ’wish lists’ than I thought possible.“
Xplor International’s conference held at GRAPH EXPO for a second year running was another success story with registration and attendance up 23% over 2010. ”I was quite satisfied with the results and look forward to 2012,“ says Skip Henk, EDP, President and CEO, Xplor International. ”No matter what you call it GRAPH EXPO has gone beyond traditional print. This show has become the largest event in North America for digital output and communications,“ he states.
Recognizing GRAPH EXPO as ’the place’ for the industry to convene in 2011, Larry R. Fuller, president of the American Dealer Group, advises his group’s Annual Conference was scheduled here because, ”GRAPH EXPO provides the perfect setting to learn more about how technology is improving our business and what we can bring to our customers. We are able to meet with manufacturers from around the world and learn how they can help our customers increase their business and profitability with new and advanced equipment.
The new Marketing Pavilion featuring companies with new marketing tools, along with actionable ‘how-to’ advice in sessions held in the Marketers’ Lounge, was a resounding hit with vendors and attendees. “It was exciting to see how many of our colleagues in the print industry have been integrating PURLs, Dynamic Landing Pages, and Personalized QR codes into their offerings,” says exhibitor Keegan St. Onge-May, Marketing Manager, Indros Group, Easypurl.com. “The Marketing Pavilion provided a tremendous venue for sharing cross-media success stories, and we expect to hear even more in 2012.”
Jason Pinto, CMO of Grow Socially notes, “The Marketing Pavilion was launched at exactly the right time. Today’s attendees realize ’communications’ have changed; the reality is they need to offer more marketing services. We had such a great GRAPH EXPO-we could not enter the leads fast enough!”