GPA Celebrates 75 Years in Business with the Launch of a New Corporate Website
CHICAGO—January 21, 2015—GPA is excited to announce the launch of its new corporate Website at www.askgpa.com. It includes a fresh look at its industry-leading products, team of professionals, as well as the wide range of services and resources available. As GPA kicks off its 75th anniversary and celebrates its continued growth and evolution, its new site embodies the company’s spirit, culture, and the tremendous value that it has to offer. It clearly differentiates GPA from other companies in the graphic arts industry.
The Website has an entirely new look and feel, a simplified navigation structure, modern imagery, and copy that speaks to GPA’s value proposition. Added features include customer testimonials, an introduction to GPA’s people, a comprehensive overview of GPA’s products, and a look at the company's support and services. Also new is a section that explores today’s most profitable vertical markets and ways to create opportunities within each one.
- New structure is easier to navigate
- Fresh design blends practicality and engagement
- Spotlight on today’s hottest markets and profitable opportunities
- GPA’s additional services and business support tools
- Product overview section guides visitors through GPA’s entire offering
- Links to GPA’s e-commerce and social media sites make it easier to connect with GPA
GPA’s corporate Website was designed to complement its e-commerce site at www.ShopGPA.com. The company's new site tells the story of GPA and how it partners with its customers, while the e-commerce portal provides more detailed product information, reference materials, and ordering capabilities.
"It’s been a transformative time for GPA. Our company has evolved from a specialty substrates supplier into a total substrate and business solutions provider, said Trina May, GPA’s director of marketing. "Our goal at GPA is to support our customers with the substrates, tools and services that help them differentiate their business and create positive growth. We succeed in doing that in a way that is unique in our industry, and this new Website is a true reflection of the value we bring to the table."
To develop and design its Website, GPA collaborated with Victor Michael Digital Media Marketing.
GPA is the premier source for specialty substrates and solutions for offset, digital, and wide-format inkjet printing. Products include coated and uncoated papers, pressure-sensitive and specialty papers, synthetic films and substrates exclusively engineered for HP Indigo and other digital presses. GPA is an HP Indigo Preferred Partner and a Diamond Partner of Dscoop (Digital SolutionsCooperative).