Gorgeous Modified Iron Cross Wrap Mailer: 60-second Fold of the Week (Video)
This week's super-cool format takes the shape of a gorgeous brochure wrap. Therapeutical workshop center, ONSITE, wanted an elegant way to send their annual brochure, so they enlisted studio haus of Nashville to dream up the design. Studio haus worked closely with Nashville-based printer, Lithographics, to build four prototypes in pursuit of a solution that would both look amazing, and receive the seal of approval from the U.S. Postal Service.
The final solution takes the form of an iron cross with several modifications. Panels of different lengths hold in a stitched brochure, and one long panel reaches across to close neatly with a line of glue and a custom seal. The natural kraft exterior and printed interior is warm and inviting.
This week's featured format is understated elegance at its best!
Trish Witkowski shares her super-cool folding samples and helpful production tips. View the "60-second Super-cool Fold of the Week" archive at www.foldfactory.com.
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.