GOA--A Silver Lining
New to Graphics of the Americas 2000 was an international business pavilion, which served as a meeting place on the show floor for international visitors. Translators, e-mail retrieval and other services were provided courtesy of PAF.
New for exhibitors in 2000 was the show's "Trade Show Certification" by the U.S. Department of Commerce—a major step for an international trade exhibition. In a nutshell, the certification eliminates most duties on display materials brought to the show from foreign countries, and reduces the paperwork necessary for exhibitors to clear customs.
"This certification reduces the red tape our exhibitors usually experience when transporting their merchandise and display materials to and from an international trade show," explains Chris Price, PAF vice president and general manager for Graphics of the Americas trade show operations. "This year, our South and Central American, as well as Canadian, Mexican and European exhibitors, were able to bring in and return their displays through customs more quickly and duty-free. It provides a tremendous reduction in the tariffs, fees and time that they would normally incur for this type of undertaking."
Reaction from Exhibitors
To further aid exhibitors with future Graphics of the Americas events, Cheryl Michaels has been hired by the association as trade show operations manager, reporting to Price.
Price also notes all of the positive reaction from Graphics of the Americas 2000 exhibitors.
"The show was phenomenal," enthuses Kent Martin, sales vice president at Komori America. "It gets more productive each year and there was quality Latin American sales."
Chimes Robert Friedman, president of Adast Central: "...a fantastic show. Leads exceeded expectations. Three times as many as last year."
George DiQuattro, trade show events manager at Xerox, was just as enthusiastic: "Graphics of the Americas was successful and productive. Traffic flow was great. Good leads. It is a strong show for us."