Go West Young Man!
Checking in at #23 on the hit parade is Hong Kong.With a print market just slightly above $5 billion it is also a good sized market with much growth potential.
At $3.4 billion in print sales, #29 Malaysia grew at a CAGR of over 12% over the period 2001- 2006 making it a worthy target.
Other interesting markets in the Southeast Asian region include Taiwan (#34), Philippines (#40) and Thailand (#48).
Moving west to Eastern Europe we have a number of potential markets that NPES members should keep in mind.
Checking in at #30 we have our first target in the Eastern European arena. Poland's print market was just under $3 billion in 2006 and the CAGR from 2001 to 2006 was over 13%.
Continuing the Eastern European theme, we have the #41 print market-the Czech Republic which totaled a little over $1.5 billion in 2006.
OK...so what about the Middle East? The largest market in the region is Saudi Arabia which grew 14.3% from 2005 to 2006 but was only a $350 million market. Clearly, it's not in the league of South Korea, Indonesia or Poland for that matter. But, it's clear that with the money and investment going on in the area, significant print growth is on the horizon.
Although it's not currently in the top 50 markets, Dubai and the other 6 United Arab Emirates also warrant monitoring. To demonstrate the potential of this region, RIT recently announced the opening of a campus in Dubai, a solid indication of the potential of printing in the region.
As these markets develop, they will demand newspapers, magazines and other print products to support their growing commerce base.
Figure 1 is the top 50 worldwide markets as determined in the PRIMIR study theWorldwide Market for Print. PRIMIR developed Individual Country Reports for each of the top 51 world markets. They are available in print to NPES members for $15 each. Or they can be downloaded for free from the Members' Only section of www.npes.org .