GMC Software, SundaySky Partner to Provide Personalized Videos to Enhance Customer Experience
BOSTON — February 22, 2016 — Communications management specialist GMC Software partnered with SundaySky, a provider of personalized video engagement for enterprises, to offer SmartVideo technology for customers designing communications using GMC Inspire.
SundaySky’s SmartVideo technology offers personalized, real-time video experiences designed to welcome new customers, explain processes and deliver customer support messages that matter to the consumer, resulting in an enhanced digital experience and deeper customer loyalty. The technology is already in use by many leading brands, including AT&T, Comcast and Allstate, which are powering their personalized customer acquisition and retention strategies with SmartVideo.
“Joint customers of GMC and SundaySky are now able to enable personalized video to existing and new content streams using a simple drag-and-drop from within GMC Inspire,” says Scott Draeger, VP of product marketing at GMC Software. “This capability provides a seamless customer experience, allowing enterprises to enable personalized video as a new communication channel while maintaining consistency in branding, messaging and compliance.”
GMC Software’s GMC Inspire is a customer communications management solution that allows enterprises to pull information from various internal systems to design and generate monthly statements, contracts, quotes and other customer communications and deliver them via print, fax, online, social media, email, text, mobile and other emerging channels.
“Communicating to customers on a one-to-one level fosters stronger customer bonds and a deeper level of brand loyalty that businesses continuously strive for," says Jeff Hirsch, chief marketing officer at SundaySky. "SundaySky’s technology allows enterprises to engage individuals with the most compelling medium — video — at key touch points across the customer lifecycle, such as quote abandonment, the onboarding process, monthly billing statements and contract renewals. Supporting customers by sharing the most relevant information improves the customer experience while reducing support costs related to such customer transactions. The entire experience is tailored to the individual in a format that is engaging, easy to understand and actionable.”
Marketing and customer service leaders are increasingly turning toward personalized video to help position new services to existing customers, enhance the onboarding process for new customers and increase overall satisfaction.
SundaySky is transforming the relationship between brand and customer through personalized video. Its platform, built on proprietary SmartVideo technology, combines the power of video with personalized storytelling at scale to foster long-term customer relationships. The SmartVideo Platform lets marketers communicate to an audience of one and easily create, manage and optimize real-time personalized video programs throughout the customer lifecycle. AT&T, Comcast, Allstate and other industry-leading brands partner with SundaySky to engage prospective and current customers, resulting in higher revenue, lower costs and deeper loyalty. SundaySky is headquartered in New York City with offices in Tel Aviv and Tokyo.
About GMC Software
GMC Software helps companies communicate with their customers and employees. GMC Software empowers organizations to create stronger engagements with timely and relevant communications. A Neopost Digital Company, GMC Software provides the means for business users to develop contextual, highly individualized communications across all channels that span the entire customer journey. A leader in customer communications, GMC Software supports thousands of clients and partners in banking, insurance, healthcare and service providers around the world.
Source: GMC Software.