GMC Launches Inspire Messenger, a Cloud-Based Service for Highly Personalized E-mails and SMS Texts
BOSTON—October 15, 2014—GMC Software Technology (GMC) has launched Inspire Messenger. Part of the GMC Inspire platform, Inspire Messenger is GMC’s latest cloud service that lets print service providers (PSPs) and service bureaus create fully automated, one to one personalized e-mails and SMS texts directly.
The full package of Web portal, tracking systems, e-mail provider and online dashboard uses existing GMC Inspire templates and workflows that connect seamlessly by a single click. This means e-mail and SMS marketing campaigns can send and track without the need for additional IT skills, further software investment or expensive third parties.
According to key industry analysts, 35 percent of marketing budgets in 2014 will be spent on digital channels leaving PSPs and direct mailers with lower print volumes, missed opportunities and risk of losing customers to multichannel providers. Inspire Messenger being an entry level solution empowers them to offer more value added services, increase revenue and further differentiate from competitors. Aimed at those who have already invested in GMC and have complex content management requirements but also prefer a ‘pay as you go’ business model, Inspire Messenger quickly and easily delivers multichannel broadcasts.
“With 62 percent of companies increasing investment in e-mail marketing for engagement and retention2, GMC’s Inspire Messenger launch helps small and large mailers capitalize on opportunities in new channels and meets more of their customers’ needs," said Scott Draeger, vice president of product marketing at GMC. "Now you don’t have to outsource your digital marketing activities—it can be done in-house, with no upfront investment or specialized training. It’s this type of technology and offering that keeps GMC the leader in the customer experience market.”
Managing director Will Anthes of W8Data, data cleaning and mailing specialists, confirmed this. “The ability to offer e-mail and SMS broadcasts without having to invest in further software or to outsource the work to third parties was particularly exciting,” he said.
About GMC Software Technology
GMC Software Technology AG: delivers seamless CCM solutions that streamline document creation processes and produce higher quality, relevant communications of all types for delivery through print, electronic and interactive channels. GMC helps thousands of clients worldwide across the banking, insurance, retail, business services, telco/utilities and healthcare industries gain customer insight to improve the customer experience. It gets communications to market 70 percent faster, improves operational efficiencies by more than 50 percent and expands business services for more lucrative opportunities.
Source: GMC Software Technology.