A Masterpiece in a Mailer
As the 4th of July approaches, it seemed fitting to highlight a Gold Ink entry that conveys one of the most important events that shaped America into what it is today.
The Civil War echoes throughout this direct mail piece, titled "Gettysburg," which was created for the Gettysburg Foundation and submitted by Quad/Graphics into the Direct Mail Gold Ink Awards category.
What this mailer does very well is create the art of illusion. At first glance, it is shaped just like a regular envelope—featuring a "35-Star Flag" that is boldly displayed on the front and, on the back, a photo from Gettysburg with an American flag waving alongside two Civil War-era canons.
But unfold the envelope and you'll find where the real treat lies.
Images of Civil War memorabilia, photos and a hand-written letter in 1865 from General Robert E. Lee to Virginia "War Governor" John Letcher grace the inside, with a painting in the background of a scene from from the Battle of Gettysburg. Displayed in the center, is a note explaining the benefits of supporting the Gettysburg Foundation.
Fortune 7-pt. coated matte paper, from NewPage Corp., was used for this project. And the mailer was printed on a Mitsubishi 3F sheetfed offset press at Quad/Graphics' York, PA, facility.
You don't have to be a Civil War buff to be impressed by this direct mail piece. That is why it was so effective.
Do you think you can beat this entry? If so, let's see it! Please send in your Gold Ink Awards entry by clicking here and choosing from a complete list of categories. But hurry, because the deadline is June 28, 2013.
All winners will be recognized on the Gold Ink Awards Website, through our social media platforms, in Printing Impressions Magazine, and will have the chance to win the "People’s Choice Award" at the live event held during PRINT 13 in Chicago.