Generation Next: Working with Millennials

Just like virtually every generation that has preceded them, the so-called “Millennials”—roughly defined as those born in the 20 years before and after the turn of the millennium—differ greatly from their forebears, which makes them a special challenge for older marketers and employers. They’re elusive, perceptive, and hard to reach. They’re social, socially responsible, and tech-savvy. They know what they want, and they’re not afraid to speak their minds—or walk out the door. What are the best ways to reach these folks, who now comprise the majority of today’s marketing decision makers?

On Monday, September 11, from 9 to 9.50 am, join direct marketing expert Trish Witkowski for “Marketing and Working With Millennials” for a primer on how companies can attract and engage a generation of young people who defy traditional marketing and employment strategies. Specifically, how can we take what we know about Millennials and convert it into engagement and loyalty within this demographic?

Topics covered will include: