GEICO Named the 2010 Marketer of the Year by DMA
SAN FRANCISCO—Oct. 12, 2010—The Direct Marketing Association (DMA) has honored GEICO with its 2010 Marketer of the Year Award during a ceremony at the Moscone Convention Center, held during the DMA2010 Conference & Exhibition, the Global ROI Marketing Event.
Each year, the DMA Marketer of the Year award honors either a company or an individual for outstanding achievements in the multichannel direct marketing community. This year, Lawrence M. Kimmel, DMA’s CEO, presented the award to Anne Bodnar, Manager, Database Marketing on behalf of GEICO, for its innovations, leadership and work that exhibits corporate and environmental responsibility.
GEICO’s roots are as a direct marketing company, and that tradition continues in its advertising today. Skillfully using a wide variety of humorous icons and media including print, television, digital, mobile and radio, each communication is designed to build “sales overnight, brand over time.” By fusing brand with entertainment and melding traditional and direct marketing to appeal to all demographics, GEICO has enjoyed continued success.
Recent past winners include:
2009 - Best Buy and Zurich Financial Services
2008 - eBay
2007 - Microsoft-MSN
2006 - Yahoo! Inc.
2005 - David Neeleman, JetBlue Airways
2004 - Jason Ackerman, FreshDirect
2003 - Lowell W. “Bud” Paxson, Paxson Communications Corporation
2002 - Shelly Lazarus, Ogilvy & Mather Worldwide
2001 - Thomas O. Ryder, The Reader’s Digest Association
2000 - Janice Brandt, America Online, Inc.
Source: Press release.