InnerWorkings Expands Marketing Partnership with Gannett Through Multi-Year Agreement
CHICAGO—August 4, 2015—InnerWorkings Inc., a leading marketing execution firm, has expanded its marketing execution partnership with Gannett Co. Under the new multi-year agreement, InnerWorkings will exclusively manage Gannett's direct response team and will provide a comprehensive solution for marketing execution—from creative ideation and design through production.
Gannett expanded its relationship based on InnerWorkings' longstanding track record of improving direct response capabilities while managing Gannett's U.S. consumer marketing print operations. InnerWorkings' creative services team of 30 design professionals will sit onsite at Gannett and collaborate with InnerWorkings' current print management team to enhance accountability, shorten turnaround times and optimize marketing efforts.
InnerWorkings' creative services team will offer end-to-end creative execution, including graphic design, creative ideation, versioning, copywriting and pre-press support. Gannett will benefit from efficiencies in its marketing operations and InnerWorkings' proven expertise as a direct marketer.
"This step will strengthen our long-term partnership by giving Gannett the opportunity to benefit further from the flexibility of our growing creative services team," said Harris Atkins, senior vice president of Business Development at InnerWorkings. "Together, our creative execution, direct marketing and total production expertise provide Gannett with a one-stop partnership that brings new ideas, efficient operations and quality at every turn."
Andy Yost, chief marketing officer at Gannett, also noted, "InnerWorkings will ensure even stronger execution in support of our local market consumer sales requirements. With InnerWorkings' help, Gannett's local media properties will continue to be served in a timely, professional and cost-effective manner."
About InnerWorkings Inc.
InnerWorkings, Inc. (NASDAQ: INWK) is the leading global marketing execution firm serving Fortune 500 brands across a wide range of industries. As a comprehensive outsourced enterprise solution, the company leverages proprietary technology, an extensive supplier network and deep domain expertise to streamline the production of branded materials and retail experiences across geographies and formats. Operating across 67 global offices in 30 countries, InnerWorkings is headquartered in Chicago, and employs approximately 1,600 talented individuals. Among the many industries InnerWorkings serves are: retail, financial services, hospitality, consumer packaged goods, not-for-profits, healthcare, food and beverage, broadcasting and cable, and transportation.