Gabriel Group Grows Print Volume 10 Percent with Xerox iGen3
According to Peterson, the Xerox iGen3 110 digital press is accelerating the company’s use of storing customer files electronically rather than hardcopies in warehouses.
“Because of the range and sizes of paper the iGen3 digital press can handle, we’re continuing to find new pieces that are more feasible to print from electronic storage. We also do a closer analysis of job usage and obsolescence, so we’re printing more frequent short runs,” said Peterson. Currently, electronic storage accounts for 20 percent to 30 percent of the company’s customers’ fulfillment materials.
To help boost the sales and marketing of its new services, Gabriel Group has used Xerox’s ProfitAccelerator digital business resources programs for sales training and “lunch-and-learn” seminars on production and design topics.
The company has also joined the Xerox Graphic Arts Premier Partners program, a group of leading Xerox customers worldwide who share knowledge and business. The group has already helped Gabriel Group identify potential print partners in Europe for meeting the international printing needs of global customers.
In addition to the Xerox iGen3 110 digital press, Gabriel Group uses two Xerox monochrome production printers - a Xerox DocuTech® 6135 Production Publisher and a Xerox DocuPrint® 4635MX Laser Printing System - and Xerox FreeFlow® Makeready software to scan documents, prepare print jobs, and perform last-minute document editing.
About Gabriel Group
The Gabriel Group’s business is data-driven mailed and printed communications: direct mail production and consulting; fundraising programs; statements, notices and “live” checks for items such as dividends, refunds and payroll; on-demand printing; and short-run digital color printing. The company consists of agency, corporate and nonprofit services.