MI Printer 'Inspires' with New Web-based Retail Consumer Product
BAY CITY, MI—December 5, 2013—The F.P. Horak Co., a full-service printing and marketing communications provider, is launching a new business-to-consumer product line. Inspire me to... is a series of seven customizable, high-quality children’s books.
Each book is written, illustrated, and printed in the United States with eco-friendly materials by the company. The goal of the book series is to create learning opportunities and moments of bonding for parent and child through story time.
“While The F.P. Horak Co. has historically been more of a traditional, full-service printer, it has been constantly evolving to the needs of its customer base, which include a mix of publishing, marketing, and communication services,” said Marisa Horak Belotti, chief marketing officer of The F.P. Horak Co. and founder of Inspire me to.... “Taking it a step further, we’ve identified an exciting niche market with this business-to-consumer product line that touches almost all of The F.P. Horak Co. service lines—and is truly designed with our youngest, most impressionable customers in mind: the children.”
The books give parents and their children the opportunity to customize the main character and even change scenes in the book. Inspire me to... takes personalization to another level and creates a treasured keepsake for parents and children to enjoy for years to come.
Centered around the five pillars of inspiration—create, discover, give, grow, and succeed—the books aim to enable children to build self-esteem, have confidence, and have a greater sense of self-awareness. The messages are passed on through unique, personalized, and beautifully illustrated children’s picture books in the hope of empowering future generations to deliver a better tomorrow, today.