Four-Panel Accordion with Stacked Diecut Images - 60-Second Fold of the Week
This week, we're bringing you a super-fun idea that can be spun into many different creative concepts. This brochure for Bell Canada was designed to highlight the benefits of the company's Bell Fibe TV service. It chose a four-panel accordion fold that uses a series of diecuts that are centered and stacked at the top of the brochure.
The phone, tablet, laptop and TV screens increase in size and create a layered, 3-D effect — and each screen is playing a different show to cover a broad scope of programming interests. Great idea!
Trish Witkowski shares her super-cool folding samples and helpful production tips. View the “60-second Super-cool Fold of the Week” archive at www.foldfactory.com.
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.