Four 'Musts' to Include in Your LinkedIn Homepage
No other part of social media is more important to sales people than LinkedIn, and yet reps spend almost no time or energy on their homepage. That’d be like releasing a movie on DVD and printing the words, “Yeah, it’s an okay movie” on the back jacket as a testimonial.
Your LinkedIn homepage is an opportunity to make or break a new client relationship. This is where people go to find out more information on that persistent rep that keeps calling on them. Follow these four “musts” from Bill Farquharson and Kelly Mallozzi and learn how to build an online profile that makes you look like the Wizard of Oz and not someone hidden behind the curtain.