Fools and Their Foolproof Workflows --McIlroy
Shaffer then goes on to note another equally mysterious response discrepancy: "While 64 percent of respondents contend that PDF files are more difficult to edit than native files and note that this poses a problem in working with them," she writes, "most don't get and/or don't ask for the native files!"
While Adobe's PDF has clearly improved the efficiency of prepress workflows, it's still a long way from delivering on its promise. Why is PDF falling so short? Are the clients really so dumb? This is what the printers could no doubt assure us. Or are the printers, who grew up thriving on their ability to address every chaotic calamity a client could catapult in their direction, unwilling to face the fact that the tools are now available to make peace, not war, to finally have the kind of dependable, repeatable workflows they've claimed have always been their goal?
Instead of making peace with their customers are they taking the necessary steps (by failing to take steps) to make sure that chaos will always be with us? Isn't it a fact: now that quality, price and delivery schedules are a given, the only way to stand out to a client is to show how well you can bail them out of a jam. And if they aren't in a jam, hadn't you better make one!
"More people would learn from their mistakes if they weren't so busy denying them." —Harold J. Smith
About the Author
Thad McIlroy is an electronic publishing consultant and analyst, based at Arcadia House in San Francisco. He welcomes your comments at firstname.lastname@example.org.