Folded Self-Mailer with Pasted Closed Gate Fold: 60-Second Fold of the Week
This week's solution is a wonderful found sample from White House Black Market that looks like a folded brochure, and feels like a booklet with a luxurious center gate spread.
Trish will walk you through the production trick that makes it all work.
How was the Folded Self-Mailer with Pasted Closed Gate Fold produced?
Folding Style: Composite - Closed Gate and
4-Page with Short Flap
Client: White House Black Market
Size: Gate Insert Flat: 20.375x7.125"/ Outer Wrap Flat: 12.75x7.125"; Folded 5.375x7.125"
Paper: ~80-lb. Gloss Coated Cover
Finishing: Machine fold, insert and glue inline
Budget Rating: Low – Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.