Fold of the Week: Winning Zipper Mailers
I’m excited about this week’s episode, because I love when I can share one great format and then show variations of that format, each with different content. Today, we’ll look at one zip-strip mailer done three ways.
Here’s what’s cool about this format:
- It's a zip-strip self-mailer, and each sample is a little different, leveraging different sensory techniques, technologies, and print production. Each is uniquely engaging, and one even uses a Holotwin AR technology!
- All three samples smashed their marketing goals and came in at the same budget of an envelope mailer alternative.
If you’d like to see the Holotwin AR in action, click here.
I know you’re going to love this format! Thanks for watching. I’ll see you next week.
How were these mailers produced?
Printer: Slate Group, Lubbock, TX
Design: Trey Laverty, Nikki Davis, Cody Pietz / Slate Group
Client #1: Texas Tech University
Client #2: University of Montana
Client #3: Slate Group (self promotion)
Size: 9 x 6" folded, approx. 20.5 x 16" flat
Paper: 100 lb Coated Cover
Print Production: Printed 4/4 on HP Indigo 12000 with VDP (sample #2); Printed 4/4 with LED UV inks on Komori GL540 press (sample #1, #3)
Technology: Reality Blu Web AR (sample #1)
Finishing: Die-Cut/Score/Perf on a Heidelberg Cylinder Press, Hand Fold and Tape
Budget Rating: Low – Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.