Fold of the Week: Winning Zipper Mailers

I’m excited about this week’s episode, because I love when I can share one great format and then show variations of that format, each with different content. Today, we’ll look at one zip-strip mailer done three ways.

Here’s what’s cool about this format:

• It's a zip-strip self-mailer, and each sample is a little different, leveraging different sensory techniques, technologies, and print production. Each is uniquely engaging, and one even uses a Holotwin AR technology!
• All three samples smashed their marketing goals and came in at the same budget of an envelope mailer alternative.

If you’d like to see the Holotwin AR in action, click here.

I know you’re going to love this format! Thanks for watching. I’ll see you next week.

How were these mailers produced?

Printer: Slate Group, Lubbock, TX
Design: Trey Laverty, Nikki Davis, Cody Pietz / Slate Group
Client #1: Texas Tech University
Client #2: University of Montana
Client #3: Slate Group (self promotion)
Size: 9 x 6" folded, approx. 20.5 x 16" flat
Paper: 100 lb Coated Cover
Print Production: Printed 4/4 on HP Indigo 12000 with VDP (sample #2); Printed 4/4 with LED UV inks on Komori GL540 press (sample #1, #3)
Technology: Reality Blu Web AR (sample #1)
Finishing: Die-Cut/Score/Perf on a Heidelberg Cylinder Press, Hand Fold and Tape
Budget Rating: Low – Moderate