Fold of the Week: 3-Step Reveal Mailer
This week, I’ve got a self-mailing format for you that offers a really nice way to reveal a message and step the viewer through the content.
The format really serves the "3-Steps to get you here" concept of the mailer, and I can see so many other subjects and verticals that could work well in this design.
What’s great about this week’s fold:
- The panel configuration of the Rolling Reveal Folder really slows the viewer down and gives them a reason to lift the panels and take a look.
- Because the panels are in a row, instinctively the viewer opens them in order from left to right, which can really help with communicating your message.
How was this 3-step mailer produced?
Folding Style: Rolling Reveal Folder
Client: The Spires at Berry College
Paper: 80 lb coated cover
Size: Folded: 7 x 5"; Flat: 27.75 x 5"
Printing: Printed 4-color process with flood satin aqueous coating
Finishing: Score and Die-Cut, Fold, Tab
Budget Rating: Low – Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
