Fold of the Week: Double-Take Mailers
I’ve got two mailers this week that share a similar base format, but each has a different panel count, coupon configuration, cover shape, and more. Here’s what’s to like:
- One panel can completely change the appearance and the user experience of your design — we’ll compare side-by-side.
- The featured format brilliantly demonstrates the placement of the special offer, which is a lesson unto itself.
Great mail design meets a flexible and interactive format and efficient production!
How were these mailers produced?
Folding Style: Swinger Fold
Print Production: SPC / Chicago
Client: Marley Spoon
Dimensions: 9 x 5.25" Folded; 36.5 x 5.25" Flat
Paper: 80 lb Gloss Cover
Printing: Printed 4/4 sheetfed
Finishing: Die-cut/score/perf, fold, glue, and inkjet image in one pass.
Budget Rating: Low
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.