Fold of the Week: V-Format Pop-Ups
Here’s what’s great about these examples:
- All three solutions approach the production strategy and concept of the V-format pop-up entirely differently.
- There are many ways to achieve a dimensional result, and the three examples go from very simple to a bit more complex – so, there's something for every budget.
I hope you’ll grab some paper and start creating! Thanks for watching. I’ll see you next week.
How were these mailers produced?
Sample #1: Country Financial
Size: 8.375 x 5.375" folded, 16.75 x 7" flat
Sample #2: John Roberts for Minnesota Vikings Football
Size: 9 x 6.125" folded, 18 x 15.5" flat
Sample #3: ALPHARMA Pharmaceuticals
Size: 8.25 x 6 " folded, 16.25 x 14.375" flat
Paper: ~80 lb Coated Cover
Finishing: Die-Cut/Score/Perf, Glue (samples 2 and 3), Hand Fold
Budget Rating: Low – Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.