Fold of the Week: Simple Design Tweak, Major Impact
This week, I wanted to share with you some of the subtleties in the decisions we can make about format, and how those decisions ultimately affect the layout and the user experience.
I chose two Wrapped Stepped Accordions to illustrate my point. Here’s what’s great about this week’s concept:
- The two samples demonstrate just how many variations there can be in a format, and how seemingly small decisions can actually be very big ones.
- Neither decision is right or wrong, it’s just important to know that you have options, and that you take the time to consider them.
Dig deep this week and think about how you can make small changes to transform the user experience in other formats.
How were these pamphlets produced?
Folding Style: Wrapped Stepped Accordion
Sample #1 Design: Janet Marcroft and Team, Salinas Valley Memorial Healthcare System
Sample #1 Client: Salinas Valley Memorial Healthcare System
Sample #2 Design: Danielle McLelland
Sample #2 Client: Hilton Honors
Paper: ~80 lb Cover
Finishing: Score, Machine Fold
Budget Rating: Low
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
