Fold of the Week: Retro Souvenir Mailer
It takes a classic and machinable fold and turns it into a vintage-style souvenir that inspires a sense of nostalgia and drives donor response. Here’s what’s exciting about this week’s solution:
- It’s a great example of how doing something different can really stand out to your audience – in this case, illustration instead of photos, and a self-mailer instead of the usual envelope-enclosed fundraising package.
- This piece also demonstrates creativity in a classic, machinable format that’s efficient for mail.
You don’t have to spend a fortune to create powerful print marketing.
How was this mailer produced?
Folding Style: Roll Fold (vertical orientation)
Print: Oliver Printing & Packaging Co.
Illustration: Beth Wolfensberger Singer
Design: Ryan Sprowl / Oberlin College Office of Communications
Client: Oberlin College / Annual Fund
Paper: 80 lb Finch Opaque White Smooth
Size: Folded: 6 x 4.25"; Flat: 6 x 24.5"
Printing: Printed 4-color offset on a 74" Heidelberg 6-color press
Finishing: Score/perf 3-up on a Bobst Speria, envelope tipped-in and machine folded
Budget Rating: Low
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.