Fold of the Week: Peel-n-Reveal Mailers
Today, I’m challenging you to add intrigue and interaction to your mail campaigns ... in a very simple way.
I’ve got three designs to show you, and each one uses this creative peel-and-reveal technique differently. Here’s what’s to like about this week's big idea:
- Using one of the simplest folding styles — the Tri-Fold — you can increase engagement and add intrigue on the cheap.
- This is not a singular solution. You can use this idea on ANY format that has at least two panels to glue together.
If you'd like to see the rest of the GPA series, check out FOW episode 462. This low budget technique is a winner!
How were these mailers produced?
Folding Style: Glued Tri-Fold
Sample #1: John Roberts for BlueCross BlueShield Minnesota
Sample #2: PLAY Creative Design for Legacy Retirement Communities
Sample #3: ENPOINTE (formerly GLS) for GPA
Paper: ~80 lb Coated Cover
Finishing: Die-cut/score/perf, Fold, Glue
Budget Rating: Low
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
