Fold of the Week: Locked Cross Fold Concepts
On Tuesday, I was at The UPS Store and a brochure caught my attention. It featured a Locked Cross Fold strategy that inspired this week’s episode.
So, I went to my archive to look for other ways to use this technique and chose three great ideas to share with you. Here’s what you’ll see:
- We’ll look at the half-moon tab, the slit, and the pull-through technique for locking covers of brochures.
- These designs all happen to be cross folds, but these panel-locking techniques can be used on many other folded brochure formats.
I hope you find this locking strategy to be useful in your work. Thanks so much for watching. I’ll see you next week.
How were these brochures produced?
Folding Style: Cross Fold
Sample #1: The UPS Store
Paper: 80 lb Gloss Cover
Sample #2: McArdle Printing (now Corporate Communications Group)
Design: Grafik
Paper: Mohawk Options True White 80 lb Smooth Cover
Sample #3: Standard Press
Paper: Sappi Flo 100 lb Gloss Cover
Finishing: Die-Cut, Score, Fold
Budget Rating: Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
