Fold of the Week: Feel It, Smell It, Football Mailer
Today I’ve got a mailer that could have easily been average, but instead they chose to creatively enhance the experience in a budget-friendly way.
Here’s what’s great about it:
- They added one custom-shaped panel and realistic texture and scent to a fun, familiar theme — football!
- This specialty format was folded entirely by machine, and was efficient as a self-mailer, too.
I love smart, simple, accessible solutions like this one. I hope you like it, too! Thanks for watching — I appreciate you.
How was this mailer produced?
Folding Style: Tri-Fold / L-Cross Hybrid
Print Production: John Roberts
Client: Deluxe Corporation
Design: Deluxe In-house Design Team with John Roberts assisting on coatings
Paper: 100 lb Gloss Cover
Size: 9 x 6" Folded; 15.5 x 17.75" Flat
Printing: Sheetfed printing with Soft Touch + Rubber Coating, and Grass Scented Varnish. Qty: 21,000
Finishing: Die-Cut, Score, Machine Fold
Budget Rating: Low – Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.