Broadside Mailer with Hidden Pocket: 60-second Fold of the Week (Video)
Creative folded formats can show up in the most unexpected places. This week's selection is an incredibly unique and functional solution that was utilized for a direct mailer that was distributed by Marlboro. The piece takes on the format of an eight-page broadside, but when opened up to the interior, a discreet pocket is seamlessly integrated into the poster spread.
With a clever diecut and the capacity to hold an assortment of materials, this format has a lot of potential for fundraising, sporting events and college recruitment campaigns, among others.
Trish Witkowski shares her super-cool folding samples and helpful production tips. View the "60-second Super-cool Fold of the Week" archive at www.foldfactory.com.
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.