First2Print Transforms Rooms for Television’s ‘Extreme Makeover: Home Edition’ with Digital Textile Printing
NEW YORK CITY— May 04, 2007—First2Print (www.first2print.com), a leader in large-format digital fabric printing services, announced today that it collaborated with “Extreme Makeover: Home Edition” for the reveal of several custom-designed home makeovers. Extreme Makeover: Home Edition is an ABC television show where each episode features a “very run-down house, a deserving family and several opinionated designers” who only have seven days to rebuild a home. First2Print was called in to digitally print several custom textile patterns used to redesign several rooms in the home of a selfless family who took custody of their relatives’ five young children orphaned by their parents’ death.
The design team for “Extreme Makeover: Home Edition” came to First2Print to save time and still be able to create a custom design as unique as the family in need.
There are those who overcome tragedy and still manage to do good for others. Such was the case for one of the family members who as a young adult and child-cancer survivor has been nationally recognized for collecting pop tabs to raise money for juvenile cancer patients. As an inspiration to the designers, the pop-tab theme was the design foundation for creating a bedroom ensemble consisting of pillow shams, curtains and bed covering of one of the bedrooms.
“We couldn’t help but be inspired by this family, and creating something custom and special around the ‘pop-tab’ theme was something unique that we wanted to give back to them,” said Ty Pennington, team leader of the “Extreme Makeover: Home Edition” design team. “I just wasn’t sure we could create custom fabrics to match our design idea in such a short time. We had never worked with digitally printed textiles before, and the benefit of working with a company with so much design and print knowledge as First2Print was that they immediately understood the project, knew how to match the colors we needed, and were able to give us unique textiles to create something really distinctive for our showcase family.”