Fewer Magazines Launch, Fold in First Half of 2010
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Among business-to-business magazines, 35 titles folded during the same period, including Appliance and Printing News. At the same time, 17 new titles launched, including Sustainable Engineering and First Chair; and seven dropped their print editions, including American Machinist..
“More magazine titles would have ceased publication but fortunately were acquired and continued publication,” said Trish Hagood, President of Oxbridge® Communications, Inc., publisher of MediaFinder.com. “Smaller companies took advantage of the opportunity to buy magazines from Reed Business Information and Nielsen Business Media, who were struggling to divest themselves quickly of many b-to-b titles.”
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