LOUISVILLE, KY—12/07/06—After 118 years in business, Fetter Printing Company has completely overhauled its management structure as well as its vision for the future, walking away from some of its traditional lines of business in order to focus on others in which it can be a market leader.
Fetter plans to focus primarily on two highly specialized markets. The first is printing labels and creating information management and logistic solutions for the paint and coatings industry, a category in which the company already is the number-two national supplier with 15% of total U.S. market share. Fetter has developed highly sophisticated systems that are custom-made for the complex, high-volume demands of customers in this niche. The company manages 25,000 SKUs and is on track in 2006 to process 63,000 separate orders and ship 140 million labels.
- People:
- Terrence R. Gill
- Places:
- U.S.