Feiereisen Partners with MGI, Konica Minolta for Digital Enhancement Services
MELBOURNE, Fla. - October 17, 2017 - Founded in 1933, Iowa-based Feiereisen Trade Finishing has been helping printers, mailers and packaging firms achieve postpress excellence for generations. Now, they’ve developed a partnership with MGI and Konica Minolta to bring JETvarnish 3D digital print enhancement services to their client base of 500+ printers and advertising agencies around the United States. Their goal is to help customers “Finish First” by optimizing the success of print campaigns and marketing projects with creative new 2D/3D special effects and variable embossed foiling options.
Printers as Customers
Owner Greg Ortmann explained “Our goal in acquiring the MGI JETvarnish 3D system was to expand our industry trade business by providing printers a unique range of new, attention-getting embellishment services. At the same time, we can also take advantage of the MGI digital technology to streamline operations more effectively and increase the flexibility of our project management infrastructure.”
He continues, "The JETvarnish 3D special effects make offset and digital prints worth noticing and looking at. There is a benefit to adding a 'personal touchpoint' of sensory texture to accent both design and ink color. The result is to engage end-users in more direct, meaningful and dynamic ways. The whole client brand conversation becomes a different story when that happens. Printers appreciate our business development support of demonstrating new embellishment possibilities to their buyer client base.”
A Trade Finishing Business Model
Ortmann continues, “We’re helping printers and agencies strengthen supply chain relationships by showing the power of graphical ideas with endless varieties and formats - such as different colored foils, embossing highlights and raised background patterns. The MGI digital treatment gives brands, packages and prints new life with 3D customization and individual, piece-based personalization.”
He adds, "The MGI system helps support our partnership with printers by creating samples that serve as sales tools. We show the new concepts to our printers and they pass on the information to their clients. This process helps demonstrate the potential for new ideas and helps us act as a business advisor and project consultant to printers. If we help them add value to jobs, we’ve also helped them increase their profits.”
Increased Turnaround Times and Project Management
The rapid prototyping benefits, short run turnaround times and high-volume production capabilities of the MGI solution also allows Feiereisen to pursue different and larger jobs with more flexibility. From an operations perspective, it also helps complete jobs more quickly and effectively. This is extremely important to printers looking to outsource finishing work with tight timeframes and short deadlines.
Ortmann summarized “The JETvarnish 3D digital solution helps us move from project to project quickly and organize the work schedule more effectively. The ability to quickly switch and change jobs throughout the day offers a lot of advantages to managing our operations, staff, time & materials. It also increases and improves our ability to produce more customized, short-run solutions for our client base.”
He continues, "For example, complex foil die stamping jobs that used to take a few days can now be done in a couple of hours - and the JETvarnish 3D variable texture build and lift options have never been possible or available before with traditional screen techniques.”
He also adds, "We are business partners with the printers we serve. With the JETvarnish 3D system, we can easily adapt to different job requirements and generate both high quality and large quantity work on demand. For printers looking for a long-term trade finishing partnership with outsourcing flexibility, that kind of project support is very important.”
MGI and Konica Minolta Solution Support
Jeff Perkins, Konica Minolta regional VP of production print, stated that “Feiereisen has an illustrious history of traditional craft work that’s been inspired and energized by adding the digital JETvarnish 3D. They’ve blended quality and creativity in producing new decorative finishing techniques for the industry that are striking in originality. Their work creates a new experience of print for clients.”
Kevin Abergel, MGI VP of marketing and sales, concluded “Greg Ortmann and the Feiereisen Team have consistently demonstrated a commitment to delivering the most advanced finishing solutions to the commercial printing, mailing and packaging industries. We’re honored to support their business strategy and look forward to a shared future of digital postpress success.”
The preceding press release was provided by a company unaffiliated with Printing Impressions. The views expressed within do not directly reflect the thoughts or opinions of Printing Impressions.