FCL Graphics Forms Integrated Media Solutions Group
HARWOOD HEIGHTS, IL—June 18, 2012—FCL Graphics, a leading North American printer of marketing and direct mail materials, has formed an integrated Media Solutions Group to provide cross-media solutions to marketers. By integrating print and other emerging digital media solutions, clients can produce powerful marketing campaigns that create personalized two-way communications across multiple media channels with their customer bases.
“At FCL Graphics, we are working to help our clients navigate emerging marketing channels and integrate these new channels with their traditional print pieces,” said Michael Ford, president and CEO of FCL Graphics. “The key will be managing multichannel marketing campaigns with a single application. By doing this you can integrate direct mail, email, mobile, web, QR codes, and other media to deliver relevant and personalized messages and track the results of each component of the program.”
“Our main focus is adding value by helping our clients more effectively communicate with their customers by offering cross-media services that help them succeed and do more with less. If we can help increase our customers’ response rates by utilizing multichannel campaigns, it makes all the components of the campaign, including the traditional print pieces, more valuable and profitable,” added Ford.
FCL Graphics is a leading North American printer of marketing and direct mail materials. The company provides printing, cross media solutions, finishing, mailing and related services to clients nationwide in a wide variety of markets including financial, manufacturing, insurance, retail, and publishing. Founded in 1973, and located just five minutes from O’Hare Airport in Chicago, FCL Graphics maintains one of the widest ranges and most powerful lineups of state-of-the-art, G7 Master Printer Qualified, digital, sheetfed, half- and full-web equipment under one roof. FCL Graphics ranks as one of the nation’s top direct mail providers.