Monson Goes ‘Undercover’ –Cagle
“I’ve been overwhelmed by the thousands of e-mails and letters I’ve received from other people who have had abusive childhoods,” she relates. “The more we talk about it, the less it affects us, and the more we understand that we’re in control of our happiness and our destiny.”
Another positive splash has been the added business generated by Monson's appearance. FASTSIGNS' Website saw a tenfold spike in traffic, and a number of new clients discovered the sign franchise through "Undercover Boss." A number of franchises across the country also held viewing parties that were covered by network affiliates, which brought positive publicity and expanded brand recognition.
Monson has no regrets about the experience, which taught the CEO a little something about herself.
“All work and no play makes Catherine a boring girl,” she laughs. “I don’t want to be boring anymore.” PI