FASTSIGNS Co-Brand Program Helps Independent Print Shops Diversify and Grow
CARROLLTON, TX—January 20, 2015—While the business services sector continues to see substantial growth, traditional print shop owners must be creative and proactive to further develop their business. Recognizing the challenges faced by independent owners, FASTSIGNS International—the worldwide franchisor of more than 570 FASTSIGNS sign, graphics and visual communications centers in eight countries—offers a proven co-brand franchise program to provide the necessary resources that owners and entrepreneurs need to diversify and grow their businesses.
The co-brand program, which was created to assist independent business owners attract new customers and drive new revenue streams, has successfully brought increased returns to many through providing new services, effective marketing and ongoing guidance and support. FASTSIGNS, also a sponsor of the event, will be exhibiting at the AMSP/NAPL/NAQP Executive Leadership Summit Jan. 19-21, 2015, in Las Vegas to share co-brand success stories with independent prospective business partners.
“By putting brand recognition and a proven support system behind an independent print shop, we ensure that business owners have the tools they need to have healthy profit margins and a growing customer base, while making certain they are still in control of their own business,” said Mark Jameson, executive vice president of franchise support and development of FASTSIGNS, who will be attending the summit. “We understand the pressure experienced in the printing industry and aim to assist with success wherever possible.”
Independent owners can join FASTSIGNS through the co-brand program for as little as $10,000 down. As the leading brand name in the sign and graphics industry, the company offers the latest technology, cost savings through relationships with national vendors and suppliers, comprehensive marketing and visual communications solutions and the benefits that come from networking with FASTSIGNS centers nationwide.
For Donna Booth, a FASTSIGNS franchisee and owner of Prestige Printing, joining the company’s co-brand program in 2013 gave her the ability to effectively offer customers new services. “Words can’t describe how much of a relief it is to have a business partner I can turn to on an ongoing basis who understands my business and knows the best way to continue moving it in the right direction,” Booth explained. “FASTSIGNS takes out much of the guess work and walks you through every aspect of moving into the signage and visual graphics field. They have helped me with everything from purchasing the right equipment to marketing the service offering to existing and potential customers.”
FASTSIGNS International is the worldwide franchisor for the more than 570 FASTSIGNS sign, graphic and visual communications centers in eight countries including the US (and Puerto Rico), Canada, England, Brazil, Mexico, the Caribbean, Saudi Arabia and Australia (where centers operate as SIGNWAVE). FASTSIGNS centers, which are independently owned and operated, provide comprehensive visual communications solutions to help customers of all sizes, across all industries, meet their business objectives and increase their business visibility through the use of signs, graphics, printing, promotional products and related marketing services. FASTSIGNS was named the top sign and graphics franchise by the Franchise Research Institute and earned certification as a 2014 World-Class Franchise by the organization for the eighth consecutive year. It was also recognized by USA Today, G.I. Jobs magazine and Franchise Business Review as one of the top franchises for military veterans.