Savvy Buyers Being Let Go —Dana
There are several outsourcing options available to companies that decide not to have print buying handled from within, including:
• Graphic designer/creative firms;
• Freelance print production specialists;
• Print brokers;
• Print management firms; and
• Single-source printing firms.
And some companies might go the online print sourcing route. I could see this happening, especially in smaller businesses that don't require high-end, complex printed materials.
Whichever solution a company takes in the wake of dismissing a savvy print buyer, there are bound to be missteps. Training will be needed for those left behind. Outsourced specialists will need to get up to speed quickly.
When the economy runs roughshod over those in the print buying field, the fallout can be far-flung. Let's be prepared. PI
About the Author
Margie Dana is the founder of Print Buyers International (www.printbuyersinternational.com), which offers educational and networking opportunities to those who work with the printing industry. She produces an annual print buyers conference (www.printbuyersconference.com) and has written her popular e-column, "Margie's Print Tips," since 1999. Dana speaks regularly at trade events worldwide and offers consulting services as a print buyer specialist. She can be reached at email@example.com.