Exhibitor Previews Offer Tidbits and Bytes
Packaging, labels and even textiles (custom apparel) are among the big opportunities in the industrial printing sector, with $900 billion in global sales, but may take time to develop, according to Gecht.
He expects the recently launched Jetrion 4000 Series label printing solution to be big news at Drupa. The four- or six-color UV ink-jet system has a maximum print head width of 8.4˝ to support web widths up to 12˝. It prints up to 100 fpm with a maximum resolutions that exceeds 1,000 dpi.
Lastly, Gecht characterized being green as “a necessity” and said it will be a topic at Drupa. Printers need to address it or they will start losing customers, he asserted, adding that Schawk’s facility in Los Angeles has been able to win billboard work from the likes of Universal Studios specifically because of its green initiatives, such as using VUTEk BioVU inks.
It’s much more than a coincidence that Xerox Corp. and Fujifilm will be exhibiting alongside each other in Hall 8b on the fairgrounds. The companies report strengthening their partnership, which in part enables Fujifilm to resell Xerox digital printing systems.
Echoing the opinion that the printing industry is being changed dramatically by mergers and acquisitions and a digital printing explosion, Valentin Govaerts, Xerox Europe’s senior vice president, added that time has shown “digital and offset to be absolutely complementary.”
Key industry trends include the expansion of digital solutions, increased emphasis on workflow, and consideration of the social and environmental impact of print, added Valerie Blauvelt, Xerox Corp.’s vice president of marketing, Production Systems Group.
The company’s focus at Drupa will be weighted toward continuous-feed print engines that use flash fusing of toner, Blauvelt revealed, building on its recent product announcements. “Xerox is not a single technology company,” she added, noting that it will present technology demonstrations of ink-jet products and will have a Heidelberg sheetfed press in its stand to demonstrate hybrid workflows.