SourceLink Names McKenzie New President, CEO
CHICAGO—Direct marketing services provider SourceLink has named Don McKenzie as its new president and CEO. McKenzie is past president and CEO of Direct Group, a multichannel organization providing direct mail, digital printing, fulfillment services, database management and Web-based marketing communication services.
“I am thrilled to be joining such a well-respected and forward-thinking company with very talented leadership and associates who have a long history of delivering cost effective and value-added multichannel solutions to their clients,” said McKenzie. “SourceLink has remarkable growth opportunities leveraging its solid technology base, deep market insight and extensive multichannel skill-sets.”
Prior to Direct Group, McKenzie was CEO of Petsky Prunier, an investment banking firm servicing the marketing services industry. He was also past CEO of CC3, a full-service direct marketing firm, and past CEO of SuperCoups, a cooperative direct mail and online couponing franchise organization.